Author | Chi Xiaotong, General Manager of Zhichong Culture
Carrying Forward Chinese Traditional Culture, Practising Public Welfare Undertakings
Traditional culture is not unfamiliar to me. In fact, there are many things related to tradition in modern life, ranging from the quintessence of Chinese culture – Peking Opera as well as festival customs to wisecrack and two-part allegorical sayings of common people. Traditional culture permeates every aspect of life. Traditional culture is not far away from us, but the pace of contemporary life is getting faster and faster, therefore we seem to have forgotten to pay attention to and comprehend the wisdom that our ancestors have left for us.
One may have to experience a lot before gaining more insight into life. After experiencing tremendous changes in terms of family, career and life, I find that feedback to soul from material level is actually limited, but our soul requires kind of root and support. Such spiritual demand is extremely important when we’re at the crossroads of life. With spiritual support, we’re able to find our subsequent life directions. Learning Chinese traditional culture is the spiritual source for me to gain mental strength. In the process of learning, I feel unspeakable joy in my inner heart and I embrace kind of heartfelt gratitude and respect for the monuments and landmarks in the corridor of traditional Chinese culture.
I started to commit myself to the public welfare undertakings of Chinese traditional culture together with my peers from the team of Zhichong Culture quite early. We intended to help more people in the way of public welfare and enable more people to find their own spiritual sustenance through profound traditional culture. In such process, I also felt kind of joy and satisfaction that had nothing to do with material. In fact, for many issues and emotions that plagued us in real life, we could gain answers from the past of the ancients. There were too many inspirations and thoughts in the vast sea of wisdom of traditional culture. This also solidified my determination to devote myself to carrying forward Chinese traditional culture.
Joining Ding Yifeng, Achieving Great Success
It was due to coincidence and fate that Zhichong Culture became one cultural communication company under the leadership of Ding Yifeng Group. Ding Yifeng Group also considers the promotion of Chinese traditional culture as its own responsibility, but at the same time, it intends to revive Chinese traditional culture through a kind of innovative operation mode: to build a high-end platform that integrates both culture and finance for social people with lofty ideals to enable them to not only obtain material wealth but also harvest spiritual wealth and growth of wisdom.
Thanks to Chairman Sui Guangyi and President Ma Xiaoqiu for their trust and cultivation. In terms of carrying forward traditional culture, Ding Yifeng Group enables me to understand that the development of enterprise also requires cultural support. With affection for the country and the prospect of doing something for the country and people, Ding Yifeng is moving towards an increasingly larger stage. Such enterprise cultural philosophies as “selflessness, altruism, dedication, trustworthiness” & “prospering business and benefiting all people” have been brought onto international stage by President Ma Xiaoqiu successively. She took part in Chinese and foreign cultural exchange, shared the development process of Ding Yifeng Group, told the stories of China, uttered the voices of China and enabled the wisdom of Chinese traditional culture to influence more people.
Dedicated and Devoted, Dare to Rise to Challenges
Under the leadership of Ding Yifeng Group, Zhichong Culture, as a disseminator of traditional culture, focuses on carrying out various magnificent campaigns: from the Ceremony of Worshiping Heaven & Pilgrimage at Changbai Mountain, the Ceremony of Worshipping Yellow Emperor at Xinzheng, Han Chinese Wedding Ceremony, Opening Ceremonies of Tianhe Cultural Creativity Companies to the Annual Meeting of Ding Yifeng. Every campaign embodies the lofty spirit of traditional culture and carries forward the thought and wisdom of scholars of the past.
In particular, with years of experience in planning and executing large-scale campaigns and thanks to the joint efforts of team elites, the annual meeting of Ding Yifeng shocked the eyes of the whole world: it not only integrated 5,000 years of Chinese civilization and contemporary China’s style and features; moreover, the grand ceremony also unfolded the enterprise spirit and brilliant future of Ding Yifeng in front of everyone and attracted tens of thousands of elites and celebrities from political, business and cultural circles around the world as well as the shareholders and family members of Ding Yifeng to be present at scene! Let us witness the more and more far-reaching spreading of traditional Chinese culture and the gradual improvement of its value and influence.
“Tao that can be described is not universal and eternal Tao.”
When I came into contact with Tao Te Ching?for the first time, I learned a lot of truth from it, but all those stayed on cognitive level. After I joined Ding Yifeng Group, I noticed that President Ma and Chairman Sui carried forward traditional Chinese culture themselves and shared their feelings and experiences with other people tirelessly. In this process, I went through the baptism by the great wisdom of sages both physically and mentally, therefore I developed different outlook and comprehension about life and I gained different feelings and experiences. Meanwhile, I came to understand that only cognition was not enough as practice was also required. The so-called knowledge-action unity meant to compare and combine work practice with theory. I found that the more that you thought about traditional culture, the more profound you found it was.
Ding Yifeng Group operates business and manages enterprise with the philosophy of “Taoist Culture”. It not only permeates traditional culture into all aspects of corporate culture atmosphere, but also combines its various programs with traditional culture. On the one hand, it endows its products with more cultural connotations; on the other hand, it helps further promote excellent Chinese traditional culture. Tao Te Ching?by Lao Tzu was brief in words but profound in meanings. Covering philosophy, ethics, political science and many other sciences, its content is broad, profound and inclusive of all things in such aspects as scholarship, self-cultivation, social intercourse, business, real estate, politics, etc. No matter you’re high-ranking officials, rich businessmen or ordinary people, all of you can discover the wisdom that you need from Tao Te Ching. If you deal with affairs in line with “Tao”, you’ll be peaceful and sensible in mind and able to achieve success one way or another; if you do business in line with “Tao”, you can always win and everything will go well with you.
“If you learn to let things take their own course, then there’s nothing that you cannot do.” Only after really living up to “inaction” in mind and really letting go of “small self” can one gain the strength of achieving “greater self”. Only after really living up to “inaction” can one shoulder its own responsibility frankly and bravely!