Founded in January 2011?and?with registered capital of RMB 580.81 million, Ding Yi Feng Group whose full name is Shenzhen Ding?Yi Feng?Enterprise Management Co., Ltd. is a large multinational comprehensive asset management group with?its?headquarter?located?in Shenzhen and branches across Hong Kong, Singapore and the United States, etc.
Ding Yi Feng Group draws wisdom from excellent traditional Chinese culture and advocates “self-discipline, social commitment?and?managing enterprise by virtue”. The staffs of Ding Yi Feng read?Tao Te Ching every morning. Ding Yi Feng Group sums?up the management wisdom of Tao Te Ching as “Inaction by superiors, action by subordinates, doing things by cooperation and stopping?at nothing”?and applies such wisdom to enterprise?management. Ding Yi Feng Group?upholds “selflessness, altruism, dedication and trustworthiness”?as its enterprise spirit, practises?the business philosophy of “developing business by?morality and winning through?honesty” and always adheres?to the business tenet?of “prospering business and?benefiting?everyone”. Ding Yi Feng Group applies the principles of Zen, Yi and Taoism?of Oriental traditional culture to the field of modern financial investment and industrial investment, and makes use of its?key?technology “Zen?I?Ching Investment Law” to carry out business layout and long-term planning.
Ding Yi Feng Group has innovatively laid out and established?business models in five fields: high-tech, gold, cultural tourism, ecological agriculture, investment banking and comprehensive?health.
Since its establishment, Ding Yi Feng Group has made fruitful explorations and innovations in many fields. It has successfully opened up an innovative way to apply?Chinese excellent traditional culture to?business?operation?and management, and becomes?a successful model in terms of?enterprise management with?“morality”.